2011-03-17

5 Important Element Corporate Web

Corporate website / company is the online extension of a company. In addition to its function to provide information, not infrequently too many companies use the website to get new clients.

On this occasion we will discuss some key elements that are usually / must have on the corporate website design. Ok, just get started.


1. Tagline / Motto Company.

Could part of the logo, may not. What is certain is the tagline summarizing the function of products / services offered by companies to consumers. So in an instant just visitors already know the outline of the company. Usually ranging from 2 words to 1-2 short sentences, If it's more than that is not a tagline anymore.

2. Company Information & Contact.

It is absolutely clear on the corporate website, so visitors can find out the company background, service in the offer even to the board of directors if necessary. No less important is the contact info, ranging from phone numbers, email and address clearly. To address can also help by adding maps (could create their own illustrations or maps using google maps).

3. Services/Products offer & Photo.


Product info must be communicated with ease so that visitors can quickly capture the goals of this company and what the benefits to consumers. Better yet, if the strengthened with product photos. If the absolute physical product in the photo well, if necessary use the services of professional photographers and highlight existing important element in the product.

If intangible products (services and digital goods), then use the actual product image. Can be a portfolio, photo event is being held (for event organizers, for example). The point show as clearly as possible the products on offer.

4. Call to Action.

Usually a button with the words such as "Order Now - Get 35% Discount" or the like. Could also be as easy as "Contact Us Today!". The goal is to convert visitors into potential clients that we can contact and eventually can become our client. In the end goal of all commercial websites are for conversion is not it ?

5. Blog/News.

Part one is usually made ​​in a corporate stepchild on the website. But if used correctly in the blog can be one effective marketing media without having to throw a big expense. Use a blog / news to provide interesting info related to product / service companies, other than as a media company press release.

Some of Example : Inspiration Web Design Corporate.














Conclusion :

Corporate website design does not have forever boring. To be able to produce designs like the example above we must first explore the vision, culture, products and value companies. From there we just may decide to highlight which part of the company, only then we went into the design stage that can support the vision, culture, products and value these companies, without forgetting the element of easy communication received by visitors.

What do you think? Does corporate website design that must forever boring? Or is there another way for the company's website can be the center of attention among the netizens?

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